Good Morning - Tuesday, August 12th - The last UFC PPV I bought cost me $80 or $89 on PPV. Now they sell streaming rights for $7.7Bz!!! With this monster sale to Paramount the Paul Brothers should be able to sell their rights to Tubi for $37 bucks and a guest spot on Impaulsive.
This weeks grind:
Let Us Grind: Mad Priest Coffee Dedication to Pricing
The Brothers Dutch: With Doom and Gloom on some balance sheets Dutch Bros is doing just fine.
Queue the AC/DC: Ironman launches new Happy Cold Brew in a TX Costco
COFFEE DEAL
Mad Priest Coffee: A Price to Respect

That’s not me, but it is a screen shot of my last order. Shipping is $9ish
Back on June 27th, Coffee McGregger shot me an email from Mad Priest Coffee. The TL;DR? While everyone else is hiking prices or shrinking bag sizes, Mad Priest isn’t playing that game.
After poking around their website - and seeing prices that made me do a double-take - I grabbed a couple of bags. A few brews later, I was hooked. I subscribed for two bags every two weeks, and I haven’t looked back since. Sure, we still mix in some beans from local Vegas/Henderson roasters, but for the past month, Mad Priest has been serving up a steady stream of morning bliss.
No promo code. No discount. Just a heads-up on a roaster that’s nailing both flavor and price. Go check them out at madpriestcoffee.com. If you wanna let them know you read about them on this super exclusive, underground, additively informative newsletter…we won’t be upset.
SHINING HAPPY COFFEE
Don’t Dutch Me Bro

I’ve got to hand it to the folks working outside in this Vegas summer furnace, taking orders with a smile. Every time I drive past a Dutch Bros, there’s a conga line of cars in the drive-thru. Their outside crew is rocking ice vests like some kind of frosty armor just to survive the scorch. The coffee? It’s fine—good even—but the under-25 crowd treats it like liquid gold. Somehow they’ve been able to find an energized young staff without all the angst of a typical teenager.
Numbers-wise, Dutch Bros absolutely lit up the board in Q2. Company-operated shop revenues brewed up to a steamy $380.5 million—that’s a 28.9% jump from last year’s $295.3 million. In other words, nearly a third more cash flowing in… not bad for a business built on caffeine, ice, and sheer drive-thru efficiency.
They didn’t just pour in more money, either. Systemwide same-store sales climbed 6.1%, powered by a 3.7% boost in transaction volume. Translation: more people showing up, more drinks going out, and the whole operation percolating like a well-dialed espresso shot.
Fun fact-I always thought opening a Dutch Bros required being an employee for five years first. Turns out, you can’t even franchise them anymore. They’ve gone full corporate, buying out existing franchisees and switching entirely to a company-owned model. Guess that’s one way to keep every shot pulled exactly to spec.
What a Gutter Upgrade Actually Costs
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New Gear Alert
BIG COFFEE BOXER

Photo: www.ecm.de
Sticking with the theme of new gear that most of us can’t afford - here is a BMW inspired espresso machine to tell the world “I love to double park and I also make double espressos”. They’re only making 80 units of this Big Coffee Boxer so get your $8,600 US dollars ready to rock. Thankfully most of the details on the page are in english, because I don’t hablo German.
“The heart of this machine is an original BMW boxer engine, combined with the legendary E61 brew group, which we have further developed. Both components are icons in their own right – together they make an impressive statement. The design is more reminiscent of a sculpture than an espresso machine – a work of art that prepares excellent espresso.”
MARVEL MOCHA LATTE
Ironman’s Flavored Cold Brew Launches in TX
RDJ has been busy since they burned up Ironman and coming back to life as Dr Doom. He started his own coffee brand in Jan 2024 with another dude not affiliated with the MCU. I added a pic of the packaging above. It looks a bit sterile, like a pharmacy product. I did a search on their website and it’s available in Vegas. I’m gonna go get a 12oz prescription at the grocery store. (the video is the most Bob Downey you can get into a promo)

Minimal packaging design for sure. If the coffee is amazing then this makes more sense.
Robert Downey Jr.’s coffee brand, happy Products, has rolled out a new trio of cold brew options, Tahitian Vanilla, Salted Caramel, and Original. Available exclusively at select Costco stores in Texas. Sold in 12-pack variety boxes for $24.99, each flavor is brewed with 100% Colombian Arabica beans and contains no artificial sweeteners or flavors. The Tahitian Vanilla uses real vanilla extract sourced from Papua New Guinea, while the Salted Caramel offers a dessert-like profile balanced with real salt.
The limited-time launch kicked off August 11, 2025, in Costco locations across the state, including both Austin stores. Co-founder Craig Dubitsky says Texas is happy’s strongest market for awareness and sales, noting “Texans just get it.” The move highlights happy’s strategy of targeting regions with high brand engagement while adding sweet, approachable flavors to expand its cold brew audience.
You lucky laid back country folk in TX get to try this first. I’m sure they’re working on a Kirkland Cold Brew that’s made in the same factory as i’m writing this. If you’re in Texas and you get a chance to try this drop us a line and tell us how it is.
Random Wakeups
Nuclear Power on the Moon: I’d love to know who pitched this.
First National UFC Bank: If you need a loan UFC is flush with cash!
One and Done: Put the clothes back on. Naked gun was a 1-time thing.
J-Lo Infestation: What scent are you wearing…Oh, that’s Natrapel, by Calvin Klein.
Justice for Halle: All these years later David Justice comes out throwing fastballs at Halle Barry